Doubt is the quiet breaker of deals.
It can arrive small like a distraction.
Then the mind follows the body.
Watch a strong closer when the pressure rises. There is very little wasted motion.
Comfort does not close the deal for them. It removes one more thing capable of getting in the way.
The presentation stays clean. The response comes faster. The body language stays composed. Attention remains where it belongs: on the room, the customer, the objection, the next move.
Do that often enough and something changes.
